What's new at In Shot Productions
A warm welcome to 2012. Yes a very belated happy new year, completely consistent with our inconsistent newsletter schedule. Plus I think there is too much email junk mail around Christmas time don't you think? Hope you're having a great February - Craig Turner.
 As the saying goes "the mechanic's car is always last to be fixed" similarly as we spend most of our time on other people's videos we never get around to fixing our own.
However we have finally updated it!
So what approach did we take with our own video? As video producers the trend is to go for a music montage showreel, squeezing as much of your favourite "eye candy" shots into a few short minutes as possible, which can be great fun to edit. However focusing on the video's purpose, that being a home page video to tell people who we are and how we can help them, we have kept it short and simple at 2 minutes in length. We have gone with a direct to camera dialogue giving a simple outline of what we are all about while building trust.
Always remember, people do business with people, not businesses. One of major benefits of of video is its ability to build trust and show the world that yes there are actually real people behind the business. This doesn't mean you should present your own video specifically, but simply by having yourself and staff seen in your video connects more with people than text and photos on a website.
Check it out and let us know what you think. View it here:http://www.inshotproductions.com/
Or here on youtube here.
 Having a video produced can be an involved process but when done well it will play a major role in representing your brand or communicating your message, providing you with a great return on investment. However if produced by the wrong company it can end up being a costly exercise.
Being an unregulated industry combined with decreasing equipment costs we are now seeing an amazing amount of terribly produced video online lately, both locally and abroad.
To save you from booking lemons, read our article on selecting the right producer for your next video project.
And also read our 10 top tips for assessing their work & requesting quotes.
 This is just one of many amazing predictions emerging in relation to the future of online video consumption worldwide, and it's no surprise as in Australia alone 10.7 million people are already watching online video every month.
What this means is online video will be vitally important for business of all sizes to avoid fading away into the background.
The Australian Media and Communications Authority is now even urging small to medium enterprises to start looking at ways they can use professionally produced video content to generate more revenue.
So for business owners the question is no longer "should I" but "when will I start using online video to promote my business?"
If you are looking to take advantage of online video marketing feel free to get in contact with us for a chat about how we can help your business grow.
Why have I received this email?
You have received this newsletter as you have either enquired with us in the past, exchanged details with us or worked with us before.
We do promise our newsletters will be very infrequent however if you wish to un-subscribe please see the link at bottom :-)
Who are we?
In Shot Productions is a boutique Perth based video production business specialising in high quality corporate and event films.
In Shot Productions was founded in 2001 by Craig Turner & Kristen Farlekas whom are awkwardly pictured below.
 
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